Inspiring new between-appointment services, Goldwell’s new Glow To Go could be the perfect 10-minute colour upgrade for your clients. Yep! Healthy-looking forward to a catch up, high-shine hair can be achieved in just 10 minutes to reboot your client’s colour. Here’s how:
Glow To Go
The Glow To Go campaign is designed for a fast-paced lifestyle, where every lunchtime counts, every ‘since I’m in town’ can be valued. And your client’s colour can be refreshed between appointments to maintain a glossy, vibrant look. Good self-esteem and great for loyalty-building!
Working with Goldwell Colorance’s unique Gloss Tones formula, hair is transformed by its acidic intralipid-infused formula that repairs damage by regenerating lost lipids in the hair. The formula with built-in metal neutralizers delivers vibrant shine and color brilliance – perfect between major color appointments or whenever hair needs a pick-me-up.
Goldwell Color CoLAB
For 2026, Goldwell announced a new Color CoLAB initiative. This brings together the next generation of colour creators to co-develop formulas and shade stories that meet the moment. The Glow To Go campaign is an example of this, and works on colour upgrades designed with artistry, speed and hair health in mind.
THE BENEFITS:
Keep this in mind when inviting clients to try. The Glow To Go service gives:
• Enhanced gloss and shine while reducing visible signs of damage such as frizz and dryness
• Adds brilliance while repairing colour-treated hair in 10 minutes
• Offers up to 5x better detangling and combability on damaged hair (a com ability text on wet hair vs a leading competitor)
• True to tone colours that last up to 50% longer (compared with a leading competitor
• Balances uneven tones and neutralizes unwanted brassiness
• Luminous colour with up to 3x more shine³
Jump on it
To celebrate the launch, Goldwell is rolling out salon activations, digital creator content, and the #GlowToGoChallenge, inviting stylists and clients alike to share their quick transformations and favorite gloss formulas.
The product comes in 37 intermixable shades, including new red and brown shades. For the best results Colorance Gloss Tones can be combined with Goldwell Dualsenses care and StyleSign.
See Goldwell’s Colour of the Year HERE
Back to more Colour Conversation
—————————————–
At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.