Wella at #CWUK20
Joining again at Colour World but with a bigger presence than ever, Wella Professionals will be showcasing the best colour the brand can offer. You’ll have the opportunity to meet the brand’s best ambassadors and colour artists so there will be plenty to make a visit to the Wella area a special one!
To whet your appetite, here’s a look at the recent trend collection created by Zoë Irwin to give you a taste of Wella’s colourtastic products and what they can do. Enjoy!
Zoë explains the trend in this way: “Summer is a big time for blondes and when Wella Professionals asked me to create a glazing palette for my favourite product Illumina Color, it was a dream come true. I spent days mixing shades, including four new cool blonde shades, and coming up with new ones for my glazing palette.
“Glazing or toning as it is also known, is such a huge part of my work with blondes and lightened hair. All of my clients have two things – Wellaplex to strengthen their hair, and a glazing service with Illumina Color. There’s no way anyone would leave the salon without a glaze being applied. While my palm painting technique (which is the traditional French way to Balayage) is beautiful and my clients often say they love their hair already once I’ve finished this step in their service, they can’t believe the difference to their hair once the glaze is applied.
“Glazing is the way to make lightened hair look glossier, chic and helps to illuminate it, especially if you use a product like Illumina Color, which creates sheer, super natural hair colour with incredible shine and luminosity.
“I think glazing is the biggest story in colour right now because coupled with the trend for balayage, glazing creates a personalised, bespoke result. You can play with your colour, changing it up or down, depending on the season or your mood.”
EMULATE THE LOOK
“I colour hair to make it look as natural as possible. I use multiple tones in the hair that blend seamlessly into one another. A girl’s root may be 5 or 6 shades darker than her ends, but because of the blending it becomes completely natural.”
1) Create an overall colour as base
2) Lighten the hair using Palm Painting technique
3) Apply glazes to give the hair warm illumination
To find out more about Illumina colour and the collection, visit Wella Professionals space at Colour World UK 2020!
At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients, therefore deserve excellent colour services, embracing the importance of a great colour consultation through to end result. Most of all we salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.
Looking for some more colour inspiration? Here you go: