We’re seeing tons of positive comment on social media about this amazing new colour from Aveda, so it makes up happy to bring you the full details of Aveda’s Full Spectrum here! We can reveal the press release explains how the brand has reimagined demo-permanent colour in Full Spectrum Demi+™ Custom Deposit Treatment Hair Colour ™… a new 93% naturally derived, cruelty-free, deposit-only hair colour. That this equates to is, a range of beautifully vibrant colour which improve the condition of damaged hair with super-fast processing times (like 5-20 minutes). Whether stand alone, or as an easy add-on service, clients will love it. And they’ll love you for offering it.
Ammonia and PPD-free, Full Spectrum Demi+ offers you the option to use creme or liquid catalyst – the formulation is customisable so you can apply with bowl and brush, or bottle. Ten natural shades and 10 tones including:
5 Volume Color Catalyst™: for most translucent results with 10-20 minutes processing time (ideal for toning or for use with hair that is compromised or extremely porous) and available as either liquid or creme
10 Volume Color Catalyst™: for opaque, vibrant results with 10-20 minute processing time (ideal for colour refreshing or grey blending) and available as either liquid or creme.

Ingredients in Full Spectrum Demi+™ are so delicious and offer shine without sacrificing performance. How about plant-derived L-argenine to boost pH, green tea extract to help create a broader spectrum and colour palette, and butylene glycol (derived from sugar cane) to create a gel base for smooth consistency. A conditioning blend of certified organic plan oils, including sunflower, castor, jojoba and kukui will nourish the hair during colour treatment and provide hair with instant healthy shine.
So now you know what the fuss is about. We’re loving this story and the imagery, too!

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