Based in New York City, Redken is trusted by millions of hair professionals worldwide and is loved by the fashion and beauty press for its scientific hair prescriptions and iconic liquid colour to deliver powerful hair transformations that help preserve hair health for performance-obsessed professionals and their clients all around the world.
DISCOVER THE pH POWER OF REDKEN
Started by a Hollywood actress and her hairdresser, Redken was the first company to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day:
Protein + moisture + acidic ph= healthy hair. pH is more than just a number; it is key to keeping the acidity level optimal for hair to thrive. If the Ph is too high or too low, the hair is likely to swell. Over time, this can cause breakage and damage. Redken’s iconic Shades EQ and Acidic Concentrate Haircare system are acid balanced products that help minimize swelling and maximize strength while providing optimum condition and shine.
THE ICONIC SHADES EQ GLOSS, LOVED BY COLORISTS WORLDWIDE
You’ve seen the hype on social, Redken’s demi-permanent gloss & toner Shades EQ is loved worldwide for its A-list toning, colour and shine. The high-shine liquid formula is perfect to gloss, tone, refresh & correct with no lift in 20 minutes and helps take hair colour and techniques to the next level! The Shades EQ formula has remained unchanged for over 30 years and is the go-to demi-permanent gloss used by It-List colourists for celebrity and influencer transformations.
THE AWARD-WINNING RANGE TAKING OVER TIKTOK!
Everyone is talking about Acidic Bonding Concentrate! The game-changing aftercare range is loved by top pros, influencers and press for its transformative powers. This power in-salon treatment & home-care help strengthen, condition and protect all hair types and textures, leaving hair feeling soft, smooth, strong, and with irresistible Insta-worthy shine.
LEARN FROM TOP COLOURISTS STOPPING YOUR SCROLL ON INSTAGRAM
Watch & learn from some of the Redken Advocate Network as they showcase their signature techniques from griege bronde balayage to golden hour warm blondes. Get inspired with their go-to toning techniques and Shades EQ #redkenrecipes.
Balayage Boss, Tia Lambourn Tia Lambourn
Summer Hair Expert, Emily Mander Emily Mander
Queen of Curls, Claire Martin Kennedy Claire Martin Kennedy
Influencers go-to colourist, Jack Baxter
Gloss Boss, Vicki Hoskin
Blonde Obsessed, Andrew Thomas Jones
Follow us on social for more inspiration and your chance to be featured.
At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients, therefore deserve excellent colour services, embracing the importance of a great colour consultation through to end result. Most of all we salute manufacturers and brands offering a great product innovation that enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event 2019 which support our industry and promise to do our best to bring you news and information to help you succeed.
Looking for some more colour inspiration? Here you go: