As the conversation around hair health continues to evolve, more clients are looking beyond products and services to support stronger, healthier hair from the inside out.
From scalp health and hair loss to stress management and sleep quality, wellness is becoming an increasingly important part of the consultation process. It’s a trend that has seen supplements move firmly into the spotlight, with many consumers seeking simple ways to support their overall wellbeing and, in turn, the health of their hair.
The latest launch to tap into this growing wellness movement comes from Curated Beauty London, which has introduced QUIET SHIFT, a new evening supplement formulated around a triple magnesium complex designed to support relaxation, recovery and restorative sleep.
Why Magnesium?
Magnesium has become one of the most talked-about ingredients in the wellness space, thanks to its role in supporting muscle recovery, energy production, nervous system function and sleep quality.
QUIET SHIFT combines three highly absorbable forms of magnesium:
- Aquamin® Marine Magnesium, sustainably sourced from red marine algae and naturally rich in trace minerals.
- Magnesium Citrate, known for supporting muscle function and energy metabolism.
- Magnesium Glycinate, often associated with relaxation, emotional wellbeing and quality sleep.
Together, the trio has been designed to work with the body’s natural rhythms, helping users unwind at the end of the day while supporting overall wellbeing.
The Growing Connection Between Hair and Wellness
For colourists and salon professionals, wellness is becoming a key area of client interest. Increasingly, clients are recognising that factors such as stress, sleep, nutrition and lifestyle can influence both scalp condition and hair quality.
This shift is creating opportunities for salons to broaden conversations around hair health and offer clients a more holistic approach to care.
Whether discussing hair thinning, scalp concerns or general hair vitality, wellness-focused products and supplements are becoming part of a wider toolkit for supporting clients’ goals.
A Simpler Evening Routine
Unlike many supplements that require multiple capsules each day, QUIET SHIFT is taken as a single daily capsule and provides a two-month supply per bottle.
The formula is also vegan, cruelty-free and designed to be gentle on digestion.
As wellness continues to shape consumer behaviour, launches such as QUIET SHIFT highlight how the beauty and wellbeing categories are becoming increasingly connected. For salons, it’s another reminder that today’s clients are often looking for support that extends beyond what happens in the chair.
Product Highlights
- Triple magnesium complex featuring Aquamin®, Magnesium Citrate and Magnesium Glycinate
- Supports sleep, recovery, mood balance and energy metabolism
- Highly absorbable formula
- Vegan and cruelty-free
- One capsule per day
- 60-capsule supply
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