A fabulous new colour range at Davines allows you to tell just the colour story you want! The Present Time is a thoughtful colour proposition – sustainability meets beauty. You’ll love the results and your clients will love the journey.
Crafted with care
The Present Time is colour innovation that respects the present moment and looks forward to the future. A low-commitment, ammonia-free revolution, this is a Demi-permanent colour line designed to transform, care and captivate. Perfect for the new client who’s not yet ready to fully commit, yet still wants impactful results.
First let’s look at how Davines works with Biomimetic Hair Restoring Technology – this is inspired by nature and the formula in The Present Time colour mimics the natural composition of hair’s optimal state, replenishing lost lipids and reinforcing its structure.
Key is the inclusion of two biomimetic ingredients: Regenerative organic certified Coconut oil, and Omega 9 with Cellulose. They deliver biomimetic lipids where needed, strengthening the hair fibre; this innovative technology offers unmatched care, resulting in outstanding colour results.
Now lets look at what you’ll enjoy most…
The benefits are plentiful! How about:
• Up to 10x more shine on fashion reflects*.
• Stronger hair -76% restored lipids** and 34% improved resistance to breakage***.
• The Davines commitment to the Planet: sustainable packaging and Easy to rinse formula, reducing water consumption****.
• Discover lasting, luminous colour that evolves beautifully with every wash – and leaves the hair feeling as good as it looks.
*6 times shinier on naturals. Instrumental test by independent laboratory, vs. no product applied.
**Instrumental test by independent laboratory, test done on hair lock. Colour service: toning after pre-lightening.
***Instrumental test: colour applied on hair lock vs untreated pre-lightened hair.
****Up to 40% less water consumption compared to the market average alkaline dye colours.
Beautiful results
As you’d expect, Tom Connell, Hair Art Director at Davines, has delivered a gorgeous collection to announce The Present Time by Davines. He’s demonstrating where artistry meets innovation, offering a fresh perspective on hair colour and design. Tom has created three fabulous techniques showing how you can meld the delights of The Present Time with the other products in Davines portfolio.
Colour Graduation Tarnished Olive: The look is created using 6 individual formulas, taken from a blend of colour from the Davines colour portfolio including: The Present Time, The Century of Light and Mask with Vibrachrom.
Offset Blonde: This look uses The Present Time, The Century of Light and the Davines Colour Blending Brush to create a seamless colour transition.
A Holiday In Reverse: The colour is light inside to draw the eye without being shocking, with cool blonde roots darkening seamlessly to pearlescent ends, like a holiday in reverse. It uses two The Present Time blends
Discover more in person by visiting Davines at Colour World on 18 / 19 May where you’ll have the opportunity to watch the brands artists at work, stand up close and film, question and admire. It’s an immersive experience to value! Tickets only £50 HERE
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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.