New Year and a new initiative from Schwarzkopf Professional colour labs catches our imagination big time, indeed we’re loving the innovative IGORA #RoyalTakeOver whereby six of the most inspiring colourists have created three dedicated shade collections. So this is how it works: Three of the world’s best colourists are each paired with three hair industry influencers to create IGORA #RoyalTakeOver teams, then each team creates a unique colour collection of images to reflect their vision. A perfect blend of individuality and trend-inspiration that you can take through to your salon work. Here’s what we can expect to see roll out over the coming year:
DUSTED ROUGE: UK-based Schwarzkopf colour ambassador Lesley Jennison and Brazilian colour specialist Jean Philippe Santos re-invent reds with shades that range from subtle and barely there to deep, yet muted shades of vintage red (see below images)
DISHEVELED NUDES: Australia-based Schwarzkopf ambassador colourist Matt Clements and Spanish colour visionary and member of X-Presion Jorge Cancer have developed a collection of nude tones with an edge – soft, vanguard nuances broken up with tarnished blues and greens full of character (will be released in March 2018)
LUCID NOCTURNES: Canada-based Schwarzkopf colour director Rossa Jurenas and American hair artist Line Phan co-create deep and seductive midnight colours, from sensorial violet to seductive berry, cool midnight blue to passionate purple – six enticing shades for radiant looks that shine through the night (will be available September 2018).
Our first close look is at Dusted Rouge:
Six unpolished shades from barely-there red hues to deep shaded vintage tones. Six additional shade mixes are showcased, created using IGORA #RoyalTakeOver Pastelfier – an ingenious product that dilutes the intensity of all IGORA ROYAL tone directions to create amazing pastel shades.
This leads into two new in-salon colour services you can work on, including:
Deep rouge extravaganza – Jean Phillippe Santos’s signature look is a shimmering effect of different tone depths that appear lighter from underneath. The deep, yet muted vintage reds create seamless tonal gradings that fade inside-out, adding beautiful iridescence.
Pastel rouge allure – Lesley Jennison’s signature look sees a subtle combination of barely-there red hues with raw and subtle tones. Powdery flushes of pink and copper create sophisticated soft shade finishes.
All IGORA #RoyalTakeOver looks will be featured in Schwarzkopf Professional’s 2018 Essential Looks collections. Dusted rouge: Photography: Simon Emmett assisted by Sam Ford & Giovanni Mafrici. International creative director: Simon Ellis. Essential Looks direction: Nina Schaefer. Schwarzkopf Professional global ambassadors: Lesley Jennison & Tyler Johnston & Richard Ashforth.