For most salons, 70% of colour clients are focused on being blonde! But we’re not just looking at clients with level 9 and 10. Blonde encompasses a wide range of tones and shades, starting from a level 6 and you’d do well to have a fabulous menu of services ready to keep them playful, gorgeous and head-turning. Add You pops of colour and use the latest colour melting technique to create subtle blends of tones. The techniques involved don’t just stop there, from balayage to ombre, highlighting to bleaching, the possibilities are endless! Matrix has a menu of three services: The Smokey Sombré is a rich bronzed balayage that creates the ultimate sultry blonde look. Lightly Lavender makes a subtle statement to create icy cool blonde looks for your clients. Whilst for your go-to, sun-kissed blonde that gives a soft natural glow, Ash Blonde Bombshell is the perfect choice. The brand also has given it’s #1 top selling product Lightmaster a makeover PLUS introduced two exciting NEW Lightmaster additives too.
• New Lightmaster is a freehand additive that can be added to Lightmaster Lightening Powder and will transform your mix into a creamy sty-put texture.
• Kaolin Clay-based transformer, ideal for open air techniques this lightening powder additive maintains lightening power of up to 8 levels
• Lightmaster Oil Additive which has been designed specifically for on-scalp applications. The moisture-enriched oil shields skin from irritation and gives a spreadable texture with control.
“We’ve always talked about ‘blonde’ for clients wanting to go to a level 8, 9 or 10. But now, we’re reinventing what it means to be blonde. We’re talking to a whole new crowd of people, who might not have ever had products that help us speak to these new clients.” Says Ashleigh Hodges, Matrix Artist, award-winning hairdresser and colourist at Jamie Stevens Salon.
And Matrix Brass Off gets a look in on the action, too. A complete toning range designed to eliminate unwanted orange tones in lightened brunette hair. The Brass Off Shampoo, Conditioner, Straightening, Softening, Smoothing Cream and the Custom Neutralization Mask neutralise tones, nourish strands, protect lengths and balance colour.
Ashleigh says: “The pigmentation in Brass Off is so intense, you can use it for colour correction as well as blonde maintenance. The Custom Neutralization Mask also gives you a great opportunity to sell a blonde service to those cut and blow-dry clients.
I am also loving the additives! The new Lightmaster Oil Additives is fab and really reduces scalp irritation, whilst the new Lightmaster freehand additive is brilliant for Balayage and freehand techniques. Don’t forget to use the opportunity to upsell Bond Ultim8 and retail Total Results Brass Off, they make the perfect blonde partners!”