You’ll love the Joico golden opportunities! Enjoy NEW Blonde Life Level 12 Demi Gloss which is made for the lightest blondes, delivering high-impact shine with a sheer, delicate touch. And just as gorgeous, the NEW Blonde Life Gold Demi Glosses are your golden ticket to luminous, sun-kissed blondes that shine like 24K magic. Lets take a look at each of them …
Sheer perfection: the lights shades ever
The enviably effortlessly cool and luminous beauty of a Scandinavian blonde conjures a vision of hair kissed by the soft glow of Nordic light. From headline-grabbing model looks to street-wise Scandi-cool, this is such light, impossibly luminous blonde it’s virtually sheer colour.
A sheer, ultra-high-level blonde is the ultimate statement in contemporary blonde hair for your clients. Whether they want the clean, polished blonde of a modern minimalist or the cool, high-impact shine of an off-duty model, the choice of Joico Blonde Life Level 12 Demi Gloss means you have ultra-sheer glosses to set the tone for a new era of blonde – High-Level Blonde. High-Impact Shine.
Available in three stunning sheer hues: Natural, Violet, and Titanium. This is a trio that promises true-to-tone brilliance at a Level 12 eliminating the need to dilute your gloss formula or worry about unexpected results.
12N – Nude: imparts a light, natural-looking blonde tone.
12V – Lavender Haze: helps neutralise the lightest yellow tones for the palest platinum blonde results.
12T – Starlight: provides blonde life’s coolest silver, steel and smoky blonde results.
Levelling up
This is the proposition form Level 12…
- A go-to palette of demi-liquid shades designed for the lightest blondes
- Tones, adds shine, and conditions your highest- level, fragile blondes
- Helps take the guesswork out of toning your lightest blondes
24 Karat Golden Blondes
Seductive and uplifting, we all find bright, golden blondes that glisten and glow in the sunlight to be attractive and mesmerising. Colour that is golden shimmers and whispers of luxury, beauty and riches just as much as it does the golden beach hour, dreaming of holidays and peace.
And here’s your new golden ticket to bright, beautiful blondes. Say hello to the NEW Blonde Life Gold Demi Gloss toners by Joico. They come in shades 9G (Gold Coast) and 10G (Bondi Beach). Golden inter-mixable shades, they each deliver sun-kissed golden blondes, infusing pre-lightened locks with a warm golden reflection, whilst adding shine and condition. Whether you apply them individually or intermixed, the results will be 24-karat gorgeous.
The benefits to enjoy include…
- Ideal when you want balanced, bright & shiny golden blonde tones.
- Effortless color corrections on light blonde hair.
- Reflective & radiant perfectly balanced blonde hues.
- Gold shades add warmth to balance neutral tones.
The blondes you deserve
To give blondes the VIP treatment they deserve and demand, all Blonde Life products are formulated with a Joico signature-blend of essential fatty acids, including Monoi Oil and Tamanu Oil.
Bond-Building Arginine: A naturally occurring amino acid, known for its bond-building properties.
2025 marks 50 years of JOICO, and to commemorate this extraordinary milestone, Joico has introduced a new campaign slogan for the anniversary year: ‘Redefining healthy hair. since forever.’ In 1975, Los Angeles hairdresser Steve Stefano set out with a mission to the rewrite the healthy hair codes forever – leaving behind a legacy of creating beautifully colored, healthy hair every single time.
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