Paul Mitchell returned to Colour World for the second time in 2018. Having wowed the crowds last year with their 20 years heritage of producing outstanding vegan colour products, marketing and education. This May it was your chance to get up close and familiar with the brands amazing colour portfolio! Watch this, then browse below for more information and an idea of quite how attractive a proposition Paul Mitchell at #CWUK18 proved to be…
Paul Mitchell at #CWUK18
Paul Mitchell the color XG
More than just tubes of colour. With colour XG we are committed to helping you build and maintain your colour ratio in the salon for the long term. From practical colour education and events featuring creative and on-trend, salon ready techniques, to marketing concepts including the Color Barsm and beautiful Point-of-Purchase material. Paul Mitchell the color XG is developed for the needs of today’s salon professionals. Fusing together performance and reliability in an easy-to-use system that achieves the results you want every time. There are 90 intermixable shades delivering a rich, permanent cream hair colour.
Performance you can trust and the reliability you crave.
The Demi-Permanent Hair Colour
The perfect fusion of shine, condition and colour, The Demi conditions hair while it colours, providing incredibly rich results with exceptional shine.
Paul Mitchell Professional hair colour’s semi-permanent line of cream hair colour created for colour professionals just like you. A spectrum of 18 shades for a bright pop of colour includes a rich conditioning base leaves hair soft and nourished. The rich, cream texture is perfect for controlled, clean application. It features a conditioning base for soft, shiny and even end results. Pop XG provides guests with a remarkable durability and long lasting pop shades… no developer required!
Think ink! Inkworks is a semi-permanent professional hair colour that works beautifully as an overlay over the hair for an added pop of colour. To add flashes of brightness to pre-lightened hair. A collection of six intermixable, semi-permanent and vibrant colours to offer your guests, means you control the intensity of the tone based on how much pre-lightening has been done. Choose from Yellow, Red, Hot Pink, Purple, Blue and White (for clear results or dilution). All colours are intermixable for unlimited creativity!
The Blonding System
Achieve a spectrum of sun-kissed hues. Watch your Color Bar revenues shine with The Blonding System from Paul Mitchell Professional Hair Color. As Marilyn Monroe once said. “I like to feel blonde all over” and so do we. The Paul Mitchell Professional Hair Color system has a full range of products. It allows you to grant your guests’ blonde hair wishes. Whatever your desire, we have a selection of fantastic tools to make your guests feel blonde all over.
The Color Bar
Celebrate your professional expertise by creating an experience guests can’t get at home. The Color Bar is a centralised colour arena which celebrates the hair colour experience by showcasing professional expertise and special menu options to elevate the guest experience.The Color Bar is an excellent way to promote and merchandise haircolour. Use this checklist for maximum visual impact. Keep it clean and tidy. No dust or colour stains that look unprofessional. Organize products by brand and colour series. The rainbow makes an impact. Add imagery for visual interest and to spark a colour conversation with your guests. Remove mirrors, guests prefer not having to look at themselves in the mirror while their colour is developing.
Why Choose Paul Mitchell Professional Hair Color?
- Complimentary colour education all year long • Pigment Points loyalty programme • Marketing support • Colour care products to Take Homesm • Performance. Pure and simple
• Cruelty-free • Vegan • Truly professional – no supermarket brands.
For more on Colour World 2018 click HERE
Looking for some more colour inspiration? Here you go: