TrendVision ITVA 2020

TrendVision Award ITVA

Thanks to the fantastic connectivity of the Internet and social media, Wella Professionals is able to announce the winners of the 17th International TrendVision Awards ITVA! 9,000 ENTRIES FROM 39 COUNTRIES Live…

Maria Nila

Bleach consciously with Maria Nila

Maria Nila introduces a new, revolutionary two-step bleaching treatment. The strong-in-the-vegan-beauty-segment brand targets consumers through the professionals and is on a mission: to build a strong vegan portfolio which will connect the…

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Curl it up with Curlformers

The ClubStar Art Team had a blast experimenting with Curlformers; the innovative curling product from Hairflair. Curlformers offers a sustainable and damage-free way to curl hair. Worth to keep an eye at…

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ENAMEL COLLECTION

We said it before: Blue is the colour of 2020! Expect to see more and more blue tones in collections the days to come. The ideas and photos we are receiving are so…

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IGORA MUTED DESERT SHADES

Spring is here and with summer round the corner, all trends straight from the catwalks are screaming one thing; go neutral, go muted! On that note, trend and innovation leader Schwarzkopf Professional is…

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