In a Californian garage in 2014, an innovation revolutionized the haircare industry forever. Olaplex invented the groundbreaking and now patented ingredient ‘bis-amino’, enabling stylists to do what no one had been able to before; repair broken bonds inside the hair. Since then, Olaplex has created the entire bond-building category and become the must-have brand in salons across the world.
Olaplex restores all hair types and textures, including colour treated hair, texture treated hair, virgin hair and everything in between. Regardless of the level of damage, hair is repaired and restored to a beautiful, strong and healthy state. Colour and chemical services are taken to a whole new level when Olaplex is added to them, creating hair that is in better condition after the service than before. What’s more, Olaplex is compatible with all colour and chemical service products, with no need to increase doses or developing time.
As well as the famous in-salon treatment, Olaplex offers a small, but mighty retail range to support clients in between salon visits. With the patented ingredient ‘bis-amino’ running throughout the range, all products are designed to build bonds inside the hair, leaving it stronger and healthier. All products fall into three key categories; treat, maintain and protect. This simple, but effective approach helps clients build routines fit for their needs and lifestyle, offering a skincare-like solution for their hair.
Beyond doing good for hair, Olaplex does good for the planet, with all products being sulfate-free, paraben free, phthalate-free, colour-safe, vegan and cruelty-free. Olaplex is proud of the incredible community surrounding it, with fans across the globe sharing their love for the brand and the stunning results they’ve achieved using it! Join the fun on Instagram and TikTok @olaplex and remember to share your #olaplex results.
Olaplex. Inspired by salons. Proven by science.
At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients, therefore deserve excellent colour services, embracing the importance of a great colour consultation through to end result. Most of all we salute manufacturers and brands offering a great product innovation that enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which supports our industry and promise to do our best to bring you news and information to help you succeed.