Very Peri

Quick off the Very Peri mark (always sign of a popular consumer trend) this collection from Andrew Smith salons! Working with the only-just-announced Pantone Colour of the Year ‘Very Peri’, he has collabbed with photographer Richard Miles, and we’re loving the looks. Oh and that he’s shared the ‘how-to’ as well! Nice one.

Pantone, as we know, is the global leading authority in colour and predications and whilst some may question the relevance of the Pantones within the hairdressing industry, I strongly believe that when identifying what clients are seeing when they scroll online and social media for hair colour inspiration, you simply cannot ignore the domination of the Pantone Colours – they are hugely influential.” Andrew Smith

Hot looks

Very Peri(Above) Darker tone – 6ml violet, 1ml blue and 4m clear. Lighter tone – 4mls violet, 0.5mls blue mixed with whipped cream. All Milkshake direct colours, applied to pre-lightened hair and developed for 15mins.

Very Peri(Above) 6ml Violet, 0.5ml blue and 4mclear mixed with whipped cream. All Milkshake Direct Colours applied to pre lightened hair and developed for 15mins.Very Peri(Above) Violet whipped cream applied from root to tip then applied light blue whipped cream from root to top over the top section. No development time – simply blowdried into the hair.

Andrew Smith says:

Very Peri is a gorgeous new trend which I am so excited about. Depending on the client, their skin tone and lifestyle, this can be bespoke to them – ensuring they have a manageable colour that works for them and looks fabulous at all times. By balancing the violet red tone and the blue tone correctly, it is a true recipes for success.  

The blue tones can be cooled down by adding in a little more blue, or the violet tones can be warmed up by adding excess pink or red. The intensity of the colour can also be altered to suit the client, becoming more vibrant for those who want a much more statement colour or toned down to a more pastel shade, for those looking for a much more subtle colour.”

Credits: Hair: Andrew Smith @andrewsmithhairstylist • Photography: Richard Miles @richmilesphoto • MUA: Louise Lerego @louiselerego • Styling: Magdalena Jacobs  @stylishem • Hair Products: @milkshakehairuk @zoneconceptofficial


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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:



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