Once Upon A Time

This season’s Essential Looks Collection is a trend collection with a difference; created and refined during a challenging time when the whole world is in crisis, the Schwarzkopf Professional Essential Looks team worked tirelessly to put together the AW20 trends. Creativity, inspiration and education are essential right now and will drive the hairdressing industry forward, as we transition into the new normal, and hairdressers’ livelihoods are getting back on track.

Meet the VivID collection; featuring three key trends. Each trend has a Catwalk and Salon look variation, ready and waiting for you to transform into hairstyles your clients will love.

Once Upon A Time Look

Once Upon A Time is the first key trend. This is retro reinvented- contemporary, sexy, feminine and makes a real statement of individuality; yet filtered through a sultry, nostalgic lens. Like a vivid memory, recreated for today. Effortless and unpretentious, Once Upon A Time tells a tale of past and future – of nostalgia repurposed for today.

Catwalk Look

Here, Schwarzkopf Professional North American Colour Director and Essential Looks Ambassador, Rossa Jurenas (@rossajurenas) uses the #dualblending Technique to create the ultimate blonde look. Slices of light mahogany, the softest buttery blonde and shades of vanilla ice are carefully combined to blonde and tone – these nude shades are from the latest BLONDME Bond Enforcing Blonde Toning Range (Sand, Ice-Irisé, Biscuit, Brown Mahogany and Nougat).

For the cut and style, Schwarzkopf Professional Global Ambassador, Tyler Johnston (@tylerjohnstonhair) creates a short under-ear cut with a beautifully tapered nape. With versatility in mind, this look can be styled big and curly or soft and glam, with a vintage Hollywood feel.

Salon Look

With a focus on blonding, Rossa Jurenas lifts a brunette base before adding selected shades from the BLONDME Bond Enforcing Blonde Toning range. Using the new Schwarzkopf Professional Color Blender Tool and the #dualblending Technique, Rossa creates a modern two-tone effect that sees blonde and brown tones smoothly applied to showcase both colours for a soft, but obvious result.

With a nod to the ’70s, Tyler Johnston creates a bouncy layered, mid-length look with a sweeping fringe detail that frames the face; this highlights the rich colour depth with a beautifully healthy-looking finish.

Credits

Cut and style: Richard Ashforth (@richardashforth) , Tyler Johnston (@tylerjohnstonhair) • Colour: Lesley Jennison (@lesleyjennison), Rossa Jurenas (@rossajurenas) • Photography: Simon Emmett (@simonemmettstudio), Kapturing (@kapturing) • Styling: Adelaida Cue Bär (@adelaidacuebaer) • Make-up: Helge Branscheidt (@helgebranscheidt)

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