Jamie Stevens is a salon with a strong reputation for colour – indeed Jamie’s sister Tasha is a regular nominee for awards and holds the L’Oréal Colour Special degree (and has won the Colour Trophy) – so the brand is perfectly placed to comment on the trend for extreme colour changes. Thinking Kim Kardashian moves from dark to silver for example. Jamie is a regular on daytime TV and recently took along his creative director Ashleigh Hodges to the Lorraine breakfast show, to discuss how much work is involved in such transformations. They showcased a makeover with the key message to consumer that this kind of colour work is a marathon rather than a sprint. It’s vital to preserve the integrity of the hair. Nicely done team Jamie!