on #CWTV20

When social media superstar and hair activist Guy Tang created #mydentity™, his mission was to create a new line of professional hair colour never before seen in the industry before. This truly is a unique proposition!

“I created #mydentity™ because I wanted to customize colours we all dream of – colours that are missing from today’s hair colour. I want to create a line that brings back the fun & excitement in our industry.” 


In creating his new line, he also attracted and built a community of liked-minded hair stylists and fans:

“I found my identity (#mydentity™). It was to make a difference, change the world doing hair. But more than that it was to be a friend, a #hairbestie, and inspire other stylists just like me to find their mydentity, because I had such a hard time finding mine.”

Guy Tang’s #mydentity™ line includes permanent hair colour, demi-permanent hair colour, toners, direct dyes, creme lighteners, powder lighteners and a range of developers. See more below.

 “#Hairbesties, together we will change the industry. Let’s evolve together.”

NEW for 2020

#MYREFRESH CONDITIONER in rose gold, silver pearl, and lavender lust are sublime colour-depositing conditioners. Now you can refresh and prolong colour in-salon and at home. This new conditioner does all this:

  • deposits pigment into the hair while conditioning – the longer the conditioner is left on, the more intense and pigmented the hair will be**
  • can be used after a colour service to maintain vibrancy or as a low-commitment fashion colour service
  • Improves shine, smoothness and manageability of hair #thatshinetho
  • colour lasts up to 10 washes
  • available in three of @Guy_Tang’s most desired shades: Rose Gold, Silver Pearl and Lavender Lust

* Color fade becomes noticeable at 5 washes

**Lighter hair will deliver the most vivid results


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients, therefore deserve excellent colour services, embracing the importance of a great colour consultation through to end result.  Most of all we salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:


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