Back for the fourth year running, Joico will be spreading more ‘hair joi’ at Colour World this May…

Joico at #CWUK19

Larisa Love

We bring the glamour of Hollywood to your salon. And health to the hair of your clients.

We are JOICO, from Los Angeles, the city of the stars and beautiful people. New looks are born and new styles created on a daily basis here. In the long term, that can put a lot of strain on hair. That is why top hairdressers from LA and all over the world swear by our products: because they treat, color and style hair in a healthy way. Together, we bring health to the hair of your clients.

JOICO. The joi of healthy hair.


Paul Watts

We are delighted to once again be supporting and taking in part in this years Colour World UK, and have a weekend full of exciting activities to share with you all. Not only are we an event sponsor, we will providing all our guests with the ever so popular JOIBar, providing nutritional snacks and refreshments along with a creative backdrop for all those social media pictures!

Performing live over the weekend will be JOICO brand ambassador Larisa Love alongside JOICO European design team member Paul Watts, who will both be showcasing their models live across the two day event.


Defy Damage

We’re most excited for visitors to see our new Defy Damage range in action…  Larisa says: “It’s a bond builder like no other,” explains Larisa. “All you do is spray the Pro Series 1 to each section and start your colour application. No need to mix into the formula, adjust your developer or change your formula. You will see greater and even lift while rebuilding and strengthening the hair bonds. I’m still in awe of the results every time I use it.” CLICK HERE to read more about it:
If it’s good enough for LA super stylist and JOICO Brand Ambassador Larisa Love, it’s good enough for us… #seeitfeelitbelieveit

JOICO Defy Damage with Larisa Love

BUY YOUR TICKETS FOR COLOUR WORLD NOW to #seeitfeelitbelieveit


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which will also enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:


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