Joico was delighted to return to Colour World UK 2018 for the third year running – the vibe and energy of the event reflects perfectly the ‘joi of healthy hair’ promoted by the brand! Joico’s portfolio of colour products delivers you the opportunity to create every shade imaginable from the lightest of blondes to the zaniest of metallics and on to intense fashion colour, all with the caveat of safeguarding condition of the hair so it remains as healthy as possible. It makes sense then, that at Colour World this year Joico took over the main bar in the entrance street area to create a juice bar, promoting healthy drinks for healthy mind, body and hair! Visitors who chose to hydrate with JOI at the Color JOI Bar – loved the recyclable smoothie jars – returning them to the Color JOI Bar for a chance to win some @joicoeurope goodies in their raffle! #hydratewithjoi #colorjoi #joiofhealthycolor
Joico at #CWUK18
Guests at #CWUK18
Larisa Love is JOICO’s new, exclusive brand ambassador across all its care, styling and color lines! An LA colourist and social media influencer, Larisa Love is visiting from the USA to talk about her particular colour style. Instagram sensation and salon owner, Larisa Love has taken over the beauty world. Her social media channels are the go-to place for hair colour inspiration, and her technique classes are incredibly popular at shows. Hair is her art, and educating people about hair is her passion. She wants to do nothing more than to make her clients feel beautiful and alive. She is presenting demos in the Colour SHair demo area so plenty of opportunity to listen, admire and join in the conversation.
Daniela Engstrom [pictured above] is no stranger to Colour World and returns by request! A creative artist and member of the Joico European Color Design Team, Daniela is also presenting in the Colour SHair zone – she’s a whizz at colour and you’ll love watching her showcase her favourite techniques.
Joico’s joi of healthy hair
A substantial portfolio of products includes all you need to create whatever your choose! Blond Life™ is an awesome lightening brightening system just for blondes – no more compromising the condition of the hair for colour. With Blond Life™ you have both.
The Joico Color Intensity line: The Metallic Muse Collection gives you expressive colour with fresh, modern, multi-dimensional cool- and warm-toned metallized hues. The result mimics the melted luster of liquid metal turning hair colour into a brilliantly shiny affair.
New in the LumiShineR: range we present a selection of Dimensional Deposit Demi-Permanent Crème shades. The portfolio now includes permanent crème, demi-permanent crème color and demi-liquids, so you can create dimension and long-lasting effects… plus get the stunning shine that only LumiShineR delivers!
Visit the Joi of Healthy Hair bar in the main street of Colour World UK – discover the world of Joico, meet our exciting artists and celebrate colour with us!
For more on Colour World 2018 and to buy tickets, click HERE
At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which will also enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.
Looking for some more colour inspiration? Here you go: