at #CW23

IT&LY Hairfashion is a global brand founded in 1987. Art, technology and nature are the corner stones of the IT&LY brand. The colour products are researched, developed and manufactured in Milan known for its elegance and excellence in producing the best cosmetics in the world. This year they achieved the Vegan OK accreditation which means that every raw ingredient, process and packaging meets this high standard. IT&LY uses ingredients harnessed from nature known to look after hair health and where possible these are sourced from the circular economy just miles from the factory.

IT&LY Hair Fashion produce 

New Aquarely Permanent colour 100ml mixes 1-1.5 

IT&LY Hair Fashion will be at Colour World 2023 to launch the newly revamped Aquarely Colour.  A luxurious, fashion forward colour that remains affordable and economical, performs consistently and predictably.  

  • 80% naturally derived.
  • New pigment “molar- Formula” technology; every colour molecule is activated to create perfectly uniform and longer lasting colour. 
  • 95 intermixable shades, with delicate violet based blonde toners; super ash shades; cool, neutral and warm bases; beautiful high lifts and vibrant coppers. 
  • Vegan and Cruelty free. 
  • Built in e-plex base, a mix of seven plant butters designed to protect the hair while processing and phyto-complexes derived from olive leaves that has a high refractive index and maintains shine on the hair.
  • Resorcinol free and the lowest ammonia.
  • Biodegradable luxury fragrance.
  • Crystal Sphere encapsulation technology, taken from the latest innovation in skincare to delivery moisture into the hair beyond the clients salon appointment.

IT&LY Hair and Beauty in the UK 

IT&LY in the UK have been supplying the hair trade for nearly 30 years.  We aspire to being accessible and accommodating to hair stylists no matter how they choose to work.  We deliver products quickly and reliably from our UK office. We offer free education and colour starter kits to make it an ‘easy start’ using IT&LY Hair Fashion Colour.  

Contact us

Call 01691 779900