INNOluxe is backAfter igniting the colour scene four years ago with products that rocked salons around the globe, INNOluxe is coming back to Colour World this year with a line up that’s set to stun. See us on 19 and 20 May with our guest artists including Sophia Hilton and her team.


INNOluxe is back

INNOluxe is backThe thing is, colour and repair belong together. If you want breathtakingly bold colours, you’d better be doing everything you can to make sure your clients’ hair can weather the storm. That’s why last year we launched INNOluxe V2, breaking the mold and setting a new industry standard for bonding and rebuilding.

I love the way INNOluxe repairs and rebuilds as we colour, giving us more freedom to create the looks our clients want. V2 has taken it further than I thought was even possible. I really thought we were at the height but we weren’t. The hair just feels stronger, it feels thicker, sexier and smoother. It’s pretty awesome, and one of the reasons our clients come back again, and again, and again​.​” –  Sophia Hilton, INNOluxe Ambassador and founder of Not Another Salon

INNOluxe is backAll of this is made possible thanks to INNOluxe’s Aminobond Complex – a unique compound of multiple level low-weight proteins that penetrates each individual hair, building super-strong sulphur bonds that repair damage from the inside out. After V2 hit the scene, hair had never been more Instagrammable.

As if that wasn’t enough for 2018, we also launched INNOluxe Platinum to our already irresistible lineup. Platinum raised the bar for toning shampoos, conditioners and masks with three luscious shades – deep purple, lilac and blue. The launch of Platinum made shiny, healthy, gorgeous cool tones easier to manage than ever before.

But that was then, and this is NOW. We’re eager to make our mark on 2019 and have several launches planned throughout the year. The one we’re most excited about will havejust​ launched when we arrive at Colour World, and those attending will be among the first to experience it; a brand new in-salon treatment that promises to deliver such a sublime experience that your clients will want to come back again, again and ​again​.

INNOluxe at #CWUK19

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients, therefore deserve excellent colour services, embracing the importance of a great colour consultation through to end result.  Most of all we salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2019 which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:


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