IdHAIR joins Colour World for the first time in 2019.

It’s so exciting to announce that IdHAIR Hair Paint (including Hair Ink) and Hair Paint Free ranges will be demo-ing at this years Colour World!

An innovative and on-trend permanent hair colour range, IdHAIR Hair Paint is developed and designed for professional hairdressers that’s very versatile and simple to use. You’ll love it. Hair Paint is a hybrid colouring system consisting of cutting-edge technology with 108 beautiful shades.

PLUS! We’re bringing Colour Bombs!

Colour Bomb – Spring Green

That’s right… The IdHAIR Colour Bomb range is a new generation of one-step colour conditioners that intensify and nourish at the same time. All hair colour fades but Colour Bomb keeps hair colour vibrant, intense, shiny and reflective all the way to the next salon visit.  With 22 colour shades, they can be used as a colour refresher or a semi-colour. Colour Bombs are suitable for clients to take home to mix-in with their favourite styling products, conditioner or hair mask to help hair colour to last longer, too. Shades can be intermixed to create bespoke colours or alternatively, a Colour Bomb shade can be mixed with the IdHAIR Niophlex No.3 to create a Niobomb, a pretty pastel colour that provides long-lasting colour, strengthens hair, adds shine and condition and deposit a fabulous tone. Nice! This duo also prevents colour distortion and dramatically reduces colour bleeding. The Niophlex No.3 product is also particularly recommended to mix with Colour Bomb shades Vivid Saffron and Power Pink to create the stunning Pantone Colour of the Year shade, Living Coral.

As well as being paraben-free, PPD-free and cruelty-free, they also include two key ingredients: Panthenol and Hydrolysed Keratin which restructures and repairs hair internally and externally and is a key ingredient for conditioning hair thus there’s no need for a conditioner to be used! 

We’re delighted to be bringing our IdHAIR Colour Bomb ranges to this years Colour World and can’t wait to show how versatile these products are and the incredible intense colour then can create.  We will be using the Colour Bomb range to show colour placement and on-trend colour looks.

Introducing IdHAIR Artistic Director for the UK, Robert Kirby…

Robert Kirby

Robert mastered his craft in his hometown of Dublin and by the age of 18, he relocated to London and was already working within a prestigious salon group. His innovative and creative approach to hairdressing saw him return to Ireland in 1994 to open his own ‘Robert Daniel’ salon, where he built his reputation as one of Irelands leading hairdressers. Since then, Robert has won a numerous awards and accolades, and he has taught and presented seminars all over the world, building a loyal following of celebrity clients and being invited regularly to work backstage at London Fashion Week. The IdHAIR team were a big fan of Robert’s work and in October 2014, they asked him to be the UK Colour Ambassador for the brand. In 2014, Robert also opened his very first stand-alone salon in London using IdHAIR on his clientele and loyal celebrity clients. Doing regular hair shoots, Robert also uses IdHAIR colour and styling products, which allow him to create on trend and creative looks. Robert is now IdHAIR’s Artistic Director for the UK and will be ttending Colour World with the brand to showcase how incredible the products are and what they can help creative hairdressers…

What enticed you to join IdHAIR?: After working and educating with other brands it was the family bond everyone had at the company. I really loved this and I love that everyone at the company has such a strong bond with the brand

What IdHAIR product can you not live without? If I had to pick, I would say the Elements Xclusive Styling Blow 911 Spray, as it’s a perfect all round spray that intensifies hair colour, adds shine and protects the hair during styling. I also love the IdHAIR Niophlex range, a hair strengthening system that has products that can be used in the salon and at home to protect hair against chemical damage while adding strength deep inside the structure of the hair.

 What are you looking forward to showcasing most at Colour World with IdHAIR?: I’m really looking forward to showing the UK what amazing products are in the IdHAIR ranges and also showcasing the IdHAIR’s incredible colour systems.

Why do IdHAIR products stand out to you from other brands?: After working with so many other brands I would have to say one thing for me that particularly stands out is IdHAIR’s blonde system. I never get the results I get with IdHAIR with any other brand.


Linda Quebec
Linda Quebec

IdHAIR ‘s global creative director, Linda Quebec will be joining us at Colour World UK 2019

After 25 years in the industry, Linda still believes that passion is the key to development in the hairdressing industry and each day she strives to be better. This philosophy has allowed her to progress into different roles within the industry, being a salon owner, technician and now Global Creative Director at IdHAIR. This role means Linda is constantly travelling the world, experiencing new cultures, and is constantly inspired by meeting hairdressers from all over. As part of the development team at IdHAIR, her goals is to ensure that IdHAIR are always developing innovative, exciting and not least, useful hair products.

We asked Linda a few extra questions to get to know a little more about her…

What drew you to hair styling? Creative results all day long and happy people were the first things that drew me into hair styling when I started as a young stylist. When I became a full time educator working with an international team it became a passion for me to make the life of a stylist more fun. The foundation of IdHAIR is education and my first rule when it comes to educating is to make it fun and to increase the stylist’s creativity and enable them to bring their looks to life.

What is your favorite technique to use? Right now one of my favourite techniques for styling is combining different textures into one look, straight to curly, shiny to matte looks. With colouring, my favourite techniques at the minute are air touching techniques and customised balayage.

What is the one product/tool that you cant live without? This is super difficult to answer, as I love each and every one of IdHAIR’s products. However, if I could only pick one it would have to be my favourite blow-drying product, the IdHAIR Elements Xclusive Styling Blow 911 Rescue Spray. This is a fantastic all-round spray, which has a high content of Argan Oil that provides strength and add moisture to the hair and also combats frizz. It nourishes and protects the hair during styling and also intensified hair colour, adds shine and gives the hair long-lasting colour.

Colour World UK
Lyndsey Ford

Introducing IdHAIR Head of Education for the UK, Lyndsey Ford…

Lyndsey Ford has been in the hairdressing industry for more than 25 years, with her passion for her craft only getting stronger. Lyndsey is also a successful salon owner, owning the House of Ford salon in Norton, Stockton-on-Tees, which she opened in 2001. Lyndsey has been with IdHAIR since before the launch of the brand in the UK, joining as part of the IdHAIR Artistic Team before moving on to an Educator role, and she has loved seeing the brand grow and develop and how the brand has helped other hairdressers like her to grow their business. Lyndsey is now the Head of Education for the UK for IdHAIR, educating and collaborating with IdHAIR stylists from around the world, running IdHAIR courses and working on stage at Salon International and other industry events. Lyndsey is delighted to be attending Colour World for the first time with IdHAIR and will be partaking in Colour Shair and the Colour Genius Panel at the event to showcase the exquisite IdHAIR brand and the products that are truly unique to others on the market!

What were your first thoughts when you were introduced to the IdHAIR products? I wasn’t sure at first as I was with another brand. Another IdHAIR Artistic Team member brought the products to my salon and we played around with them. I fell in love with them and that was it. I completely changed my salon brand; my staff and my clients love it. I still have my salon where I work behind the chair 3 days a week and I love it.  

What do you like about idHAIR products and what makes them stand out to you from other haircare brands? I love that IdHAIR products are developed by hairdressers, for hairdressers, this makes them very versatile and easy to use.  The thing I love the most about Id is our colour palette. Our colour is so true, highly pigmented and the shine it brings to the hair is like glass. Our reds are true red, our violets true violet etc. Our entire palette is intermixable, which means its only limited by your imagination. It’s a brand for the creative hairdressers. This makes our Hair Paint and Hair Paint Free ranges stand out from other brands. IdHAIR Denmark invests in our education as a global team. We keep in touch with them regularly and go to Denmark at least twice a year to get education and keep up to date with what’s happening within the company. When we go, our education is always delivered by our Head of Global Education, Linda Quebec. She always makes time for us and can be a tough task master making sure our skills are bang up to date and we are doing it right. I love this about IdHAIR as a company. They care about standards and they want the best. The same as us in the UK, standards, structure and quality is so important. 

What’s your favourite IdHAIR product and why? My favourite product has to be IdHAIR Hair Ink. I can’t remember what I did before we had it, it’s the most versatile tool in our IdHAIr range. I also couldn’t cope without our IdHAIR Niophlex range, it allows us to push the boundaries whilst maintaining the hairs integrity.

What are you looking forward to showcasing most from IdHAIR at Colour World? I’m really excited to showcase our new Gloss Demi Hair Colours at Colour World. These are perfect for all types of colour work and Linda Quebec, our IdHAIR Global Creative Director, will be bringing them all the way from Denmark! I could pop with excitement!


Founded in 1986 by Preben Munch Kjaergaard in Aarhus, Denmark, IdHAIR has grown quickly and become recognised as a trustworthy, dynamic and forward-thinking company.

IdHAIR’s mission is to become the best partner for hairdressers around the world and they do that by living up to their motto: innovation, commitment, cooperation and education. Now, the IdHAIR range includes a team of IdHAIR Educators and training courses, as well as several high performing product ranges. This includes the styling range, IdHAIR ME; the IdHAIR Colour Bomb range, a new generation of colour conditioners that intensify and keep hair colour vibrant, whilst nourishing the hair at the same time; as well as the IdHAIR Niophlex range, a versatile hair strengthening system range for treatment and chemical use. IdHAIR Elements Xclusive Care and Styling ranges, which feature a Nordic design with focus on recycled plastic, where they have added innovative products of very high quality to pamper the hair. All Elements Xclusive products are also sulphate free, paraben free and contain non allergen perfume and some are also vegan and gluten free.

What sets IdHAIR apart from other hair products in the industry is their commitment to sustainability and quality. By using the very best ingredients, many of the products paraben-free, perfume-free, provide thermal and UV  and are certified ‘Green Salon’. The IdHAIR ingredients list is also diverse and comprehensive and as well as including key ingredients like Panthenol, Amino Acids and Lacititol and Xylitol, the products also include a wide range of natural ingredients including Wheat, Nordic Cotton, African Pepper, Macadamia Seed Oil, Argan Seed Oil and Watermelon Seed Oil to name a few. Like it!

IdHAIR now aim to conquer the UK and there’s no stopping this incredible professional hair care brand…



At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients, therefore deserve excellent colour services, embracing the importance of a great colour consultation through to end result.  Most of all we salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2019 which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:


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