Goldwell at #CWTV20

Goldwell are delighted to support Colour World for the third time in 2020 with more stunning live model presentations and informative colour demos.

Get up close and personal with our Goldwell UK Guest Artists including Nicola Smyth, Claire Turner and Dorothy Sturgeon who will be sharing their experience and knowledge, along with live education and inspirational colour-led model looks.

See Elumenation in action – The latest colour initiative from Goldwell, with new cool chic shades. An expanded, comprehensive hair colour system with stunningly different results. Elumenation is the art of adding extraordinary brilliance and shine to every colour. It’s the result of over two decades of research and development into innovating with direct dyes. Elumenation provides new opportunities for extraordinary colour services, providing professionals with the tools to take any and every hair colour service to the next level.

Watch us showcasing Elumen – a favourite amongst the industry. This revolutionary no-ammonia colour is gentle on the hair and illuminates hair intensively from inside out to achieve up to 37% more shine compared to intensive demi-permanent hair colours. Its remarkable technology makes Elumen a physical colour, which means that it works entirely without oxidizing. Yet it still achieves spectacular and long-lasting colour results and up to 76% more colour intensity compared to oxidative permanent hair colours.

We’re excited and we know you will be too! We look forward to welcoming all salon professionals to Colour World TV.

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients, therefore deserve excellent colour services, embracing the importance of a great colour consultation through to end result.  Most of all we salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:


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