Goldwell joined Colour World for the first time in 2018. They came to present the exciting new launch which will totally reinvent the way you do hair colour – @Pure Pigments! Now they’re back… 

Goldwell at #CWUK19

GoldwellGoldwell joins Colour World for the second time in 2019 with more live model demos, which will include trend led looks featuring block colours and metallics.

Guests will be able to see @Pure Pigments in action – Goldwell’s revolutionary and breakthrough colour innovation which are a completely new generation of direct dye molecules inspired by high definition photographic dyes and developed in collaboration with Fujifilm. The newest shade in the @Pure Pigments range –  Cool Violet will be showcased at the event.

GoldwellAlso in use will be Elumen – a favourite amongst Goldwell salons. This no ammonia colour is gentle on the hair and illuminates hair intensively from inside out to achieve up to 37% more shine compared to intensive demi-permanent hair colours. Its remarkable technology makes Elumen a physical colour, which means that it works entirely without oxidizing but still achieves spectacular and long-lasting colour results and up to 76% more colour intensity compared to oxidative permanent hair colours.

In addition, Goldwell will be displaying the full colour portfolio, along with the brand new Topchic and Colorance @Elumenated Metallics shades – Shimmering Cool Bronze, Cool Copper and Steel Violet. These all offer beautiful, metallized colours with depth and coverage spiced up with a layer of multi-shine reflections thanks to Goldwell’s unique @Elumenated technology.

Goldwell UK Guest Artist Lisa Whiteman will be back at Colour World by popular demand, along with the award winning Neil Barton. Get up close and personal with these colour masters to learn insider techniques and tips to take back to the salon.

Also joining Goldwell in their dedicated space at Colour World 2019, will be Nicola Smyth Humphriss of Nicola Smyth Award Winning Hair, Dorothy Sturgeon of Shane Bennett Salon and UK Color Zoom winner Lydia Wolfe. This leading group of stylists and colour experts are sure to wow visitors attending this year’s Colour World!


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients, therefore deserve excellent colour services, embracing the importance of a great colour consultation through to end result.  Most of all we salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:


Join the
Colour World Mailing List