Glow blonde! This is your era, says Alfaparf Milano Professional at the brand launches Blondera Pro System and announces the new Blonde Creators initiative.
Blondera Pro System
The launch of Blondera Pro System with Betabond Technology, is a gift from Alfaparf Milano. Here is a complete professional system for each stage of the lightening service. The products are formulated to work together. With no compatibility guesswork and no untested combinations. Joyful, this allows you, the modern colourist, to work with precision and ease.
There are 16 products in the vegan Blondera Pro System including two new bleaches – Blondera Violet High Lift 9 and Blondera Easy Lift Cream 7. Plus a new Blondera Harmonizer toner .08. A new Anti-Metal Primer, and a pH Balance Shampoo and pH Stablizer Conditioner seal the deal.
There are more pluses, too. Five new techniques created for the launch campaign by ‘Blonde Creators’. Alfaparf Milano Professional UKI has appointed their own Blonde Creators; Siobhan Jones, Marianna Arnaut and Sabrina Hill. they each support the launch and bring the Blondera Pro System to life.
Betabond Technology
At the heart of the Blondera system is Betabond Technology which is there to protect the hair. This technology is transversal across all products and preserves the bonds of the hair fibre even during intensive technical treatments, protecting its integrity and leaving you free to express your creativity.
Betabond Technology contains betaine, a molecule with a high affinity to keratin, which acts deeply on the internal structure, helping to strengthen the hair and reduce breakage. Each product also features targeted active ingredients.
Take a closer look
The 16-strong Blondera Pro System is made up of six technical products to elevate the quality of salon services, four powder and one cream bleach and five Harmonizers, and boasts extraordinary performance:
• Up to –91% hair breakage using Anti-Metal Primer, pH Balance Shampoo and pH Stabilizer Conditioner**
• Hair is up to 39% easier to comb with Blondera Pro System bleaches***
• 2x shinier hair after toning service with Harmonizers****
*Compared with a lightening service without the use of Bond Rebuilder
**Compared with the same service made with a base shampoo. Test carried out on dry hair in comparison to hair treated with the formula of the BB Bleach line.
*** Test on coloured hair with Harmonizers (shade .01) in comparison to untreated hair
The Campaign techniques
The looks for the Blondera Pro System launch campaign were created in collaboration with Alfaparf Milano Professional’s Blonde Creators. Together they have developed five techniques designed to enhance every hair type.
Sand Glimmer is a light, airy blonde with soft tones that create a silky, refined aura.
Sunlit Amber is a warm brown enhanced with amber tones that enhance brightness and movement.
Golden Gleam is a bright, harmonious blonde that illuminates the features with natural elegance. Delicately, balanced golden tones create a timeless and perfectly proportioned look.
Midnight Veil is acool brown that melts into graphite and ash tones of blonde, creating modern depth.
Iridescent Light is a platinum blonde characterized by cool, iridescent shades that create a distinctive, contemporary effect.
UK Blondera Creators
Hello to the ’Blonde Creators’. Each territory around the world is appointing their own Blonde Creators. In the UK we’re delighted to see:
Siobhan Jones – multi-award-winning global colour educator, presenter and co-founder of the So Lovely Podcast
Marianna Arnaut – Hairstylist, salon owner, and Airtouch educator specialising in seamless blonde colour and advanced colouring techniques
Sabrina Hill – award-winning colourist, educator, content creator and founder of Kopper Hair Salon in Cork
To further support the launch, there is also an education course: Your Blonde Era‘Your. See how to explore technical services and techniques in alon. Experience: Intermediate to advanced level – Dublin 2 July + London 6th July + 3rd August 2026
For more information visit: https://www.alfaparfmilanopro.com/gb-en
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