As an industry trailblazer, ghd was excited to be the first electrical styling brand to sponsor Colour World! We know that in order for brilliant colour to look its most beautiful, the finishing touches are essential.
That’s why we provided a styling bar for everyone at Colour World to use before they present their models in the living gallery.
ghd Professional at #CWUK18
First electrical styling brand to sponsor Colour World
Our styling area gave hairdressers the chance to try out the all-new ghd gold® styler. (With dual-zone technology they are proven to deliver sleeker, smoother, shinier hair.*)
Like all ghd stylers, ghd gold® operates at the optimum styling temperature of 185°C. Using dual-zone technology – developed by scientists at our Cambridge lab – a consistent, safer-for-hair heat is maintained throughout styling. This delivers 50% less breakage**, 20% more shine*** – and 2x more colour integrity** , for shades that stay true to tone and look picture perfect on camera.
Jo Robertson, global head of education at ghd, says: “At ghd we’re passionate about helping colourists style, protect and show off their exceptional colour work. We know that our safer-for-hair temperature is the best way to care for colour when you’re styling – be that on set or with a client in the salon.”
*In a test of 128 consumers, significantly more consumers agreed that ghd gold® was better than the ghd V® styler. It leaves hair sleeker, smoother, shinier and healthier looking.
**vs. a styler working at 230°C
***vs. untreated hair
For more on Colour World 2018 and to buy tickets, click HERE
At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients, therefore deserve excellent colour services, embracing the importance of a great colour consultation through to end result. Most of all we salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.
Looking for some more colour inspiration? Here you go: