The Joico Color Excellence Program

Joico introduces its Color Excellence Program, an elite, intensive colour boot-camp under the tagline ‘by professionals for professionals’. The newly launched 10-day program for anyone using Joico colour, or planning to!

It aims to deepen fundamental hair knowledge and grow confidence whilst pushing boundaries. The course description promises it will challenge participants to achieve dazzling colour results… challenge accepted! This program could be the springboard to increase sales while establishing your reputation as a colour authority. Who doesn’t want to be the go-to person for colour?

JOICO Color Excellence Program

Benefits include:

Bespoke opportunities and activities will challenge you as a Joico Colour Expert. It’s also a chance to network with like-minded, passionate experts so that you can share skills and knowledge. 

Here are the details… 

So what can you expect to cover? The boot camp will take you through fundamentals to advanced theory, colour correction, and creative colour. Dive deep into each Joico colour line, shade behaviour, formulations, and application processes. Joico will focus on the extremely popular blonding and lightening techniques in the course. Maybe you will become the ultimate blonde expert in your region…score! There will be a mix of physical, online, hands-on, and theory sessions; the perfect all-around education to help hair stylists become the best. 


So, why join?

Head of Education for Joico EMEA, Daniëlle Swartebroeckx, shares why professionals should join the Joico Colour Excellence Program: “We cannot wait for you to push your boundaries and start an exciting educational journey where you will develop your knowledge, skill set, creativity, salon business, and professional standing as a Colour expert.” 

 The program suits all Joicolour salons who want to be their area’s go-to salons. This is the perfect opportunity for salon owners wanting staff development and retention programs and stylists wishing to be a part of the Joicolour community. After graduating as a Joico Colour Expert, many follow-up programs will be at your fingertips. You can continue your Joico journey and increase your knowledge and skills. After all, education never stops. Are you ready to colour with all the crayons?


Looking for some more colour inspiration? Here you go: INSPIRATION

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.