will be on #CWTV20
We have an awesome new brand appearing at Colour World UK this year. Dyson will be presenting their amazing hair tools, sharing know-how on using them to best effect, and explaining the technology that makes them so innovative. And there’s no better place to meet Dyson Corrale – the only hair straightener with flexing-plate technology
Yep! Dyson is taking hair straightening to a whole new level. After constant research, experimentation and testing, coupled with a desire to re-engineer and improve everyday technology, James Dyson has just unveiled the Dyson Corrale™ straightener. It is the first and only straightener with flexing-plate technology that delivers enhanced styling with half the damage. The straightener features pioneering micro-hinged plate technology, meaning really that the plates flex to shape and gather hair, applying an even heat and tension to all the hair strands in every pass, and keeping them perfectly aligned, reducing the reliance on heat. Impressive!
Suitable for all hair types, this unique styling tool also features Dyson’s ‘Intelligent Heat Control’ for precise temperatures. Together with 4-cell lithium-ion battery technology, ideal to deliver cord-free performance. Achieve outstanding style anywhere, at any time – much quicker!
Dyson has been researching into the science of straightening for almost a decade, investing more than £100m into hair laboratories across the globe and employing thousands of hair scientists, engineers and professionals. These expert teams have studied in detail everything from the structure of hair to airflow dynamics whilst understanding thermal, mechanical and chemical damage – and the subsequent effects on hair.Founder and Chief Engineer, Sir James Dyson comments: “For Dyson engineers, improvements and breakthroughs only come by questioning, testing and often trying the seemingly illogical.’’To straighten hair, a combination of heat, tension and control is required. Heat to break the hydrogen bonds in the hair, tension and compression to reshape these bonds and control to apply the heat and tension evenly.
GOOD TO KNOW
- Each plate is precision-machined to 65 microns – the width of a human hair – and tourmaline edged to produce ionising properties that help reduce static
- Unlike traditional straighteners, its plates mould to shape and gather the hair, giving the user greater control whilst reducing the reliance on heat
- A flight mode feature also ensures the device meets air travel standards and can be packed in cabin luggage for travel
- The Dyson Corrale fully recharges in just 70 minutes and provides up to 30 minutes, cord-free styling wherever you are
- The straightener is RRP £399 and avaialbe to view now at Dyson Demo Oxford Street, 447 Oxford Street and via co.uk.
OR SEE IT AT COLOUR WORLD TV ON 6 & 7 SEPTEMBER!
At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients, therefore deserve excellent colour services, embracing the importance of a great colour consultation through to end result. Most of all we salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.
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