davines

at #CW23

“BY CREATING BEAUTY SUSTAINABLY, WE ENCOURAGE PEOPLE TO TAKE CARE OF THEMSELVES, OF THE ENVIRONMENT IN WHICH THEY LIVE & WORK, AND OF THE THINGS THEY LOVE.” Davide Bollati, President 

 

Davines is an Italian family-owned business founded 40 years ago in Parma Italy, known for commitment to ethical sourcing & sustainability Davines became a certified B Corp in 2016 in recognition of high standards of social and environmental performance, Davines favours the use of natural origin ingredients to create salon professional products with an artisan spirit using the most advanced cosmetic technologies.

Davines offsets 100% of all CO2 emissions from the production of packaging, products from the site in Parma and all offices worldwide. 100% of the electricity used comes from renewable sources, and over 60% of the ingredients used in products are natural and organically certified. In 2021, Davines founded the European Regenerative Organic Center (EROC) to support the supply of ingredients grown from regenerative organic agriculture. This is a system of agricultural principles and practices that aims to rehabilitate the entire soil ecosystem, promoting biodiversity and potentially sequestering more CO2.

This is the latest step in the research and selection process for natural ingredients and increasingly biodegradable formulas. Since 2014, each product in the Essential Haircare hero line contains an ingredient from a Slow Food Presidium in Italy, such as Fiaschetto Tomato and Minuta Olive. Davines has supported biodiversity and local farmers for almost a decade thanks to this formulation philosophy.

 

Known worldwide thanks to the uniqueness of its design, and the packaging, the R&D team is inspired by eco-design principles, such as lightness, the elimination of superfluous elements, and the preference for recycled or bio-based materials.

Above all, the people make Davines what it is and what will be. Today, the company has over 800 employees, is present in 90 countries and has seven branches worldwide.