Five dreamy new shades in the Crazy Color range show the softer side of the original and best-loved brand to bring us vivids. Yes, for Summer 2026, we invite you to lust over the newbies: Baby Blue, Pretty Peach, Dusky Pink, Spicy Copper and True Copper
Whimsical beauty
This July, Crazy Color taps into the desire for colour and beauty inspired by the rise of whimsical beauty, bohemian self-expression and sun-faded festival aesthetics. The UK’s iconic vivid hair colour brand launches five brand new shades designed for a softer, more romantic take on vivid colour. It’s their first colour launch in more than seven years and you’re up for it now.
Out now
From today – 6th July 2026 – through UK salon distributors and online at Crazy Color, the new additions include:
- Baby Blue – a dreamy pastel blue
- Pretty Peach – a true vivid peach
- Dusky Pink – a soft vintage rose pink
- Spicy Copper – a vibrant warm copper with bold undertones
- True Copper – a rich saturated copper designed for glossy warmth
The launch reflects a growing shift in both fashion and beauty towards more ethereal, expressive aesthetics. Whimsical tones, soft-focus colour palettes and modern copper shades are a dominating trend for 2026.
So while Crazy color is known for pushing trends and keeping ahead of the game, and this new shades are perfect for 2026, they are created for longevity.
They tell us: “Consumers are still craving self-expression in their own unique ways and we listened to our Crazy Color community who suggested we had a gap in our range for a more romantic, boho vibe. These new shades capture that free-spirited energy while still feeling unmistakably Crazy Color.”
Just for you
The collection will appeal to both DIY-yers and professional colourists. The new tones work beautifully alone, blended together or layered over different bases to create bespoke results . Move with ease from soft pastel washes to richer boho-inspired copper finishes.
For salons, the launch also responds to growing demand for softer creative colour options that sit between natural and vivid. They offer clients a more approachable way to experiment with expressive colour. Copper continues to be one of the strongest trend directions heading into 2026, with “digital copper” and apricot tones already being highlighted as key colour movements within the industry.
As always, Crazy Color’s semi-permanent formulas are vegan, cruelty-free, made in the UK and designed to encourage individuality and experimentation.
For more, hop over to www.crazycolor.co.uk.
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