Picture this… It’s 1954, your on Tottenham Court Road in London. You’re in the dawn of a new era of hairdressing – a brand new competition is about to become the longest live hairdressing competition in the WORLD – L’Oréal Colour Trophy!
From these humble beginnings of what originally was intended to be a quest for the best, the competition quickly took on its own momentum. By the sixties the L’Oréal Colour Trophy had traversed the regions uncovering talent from all across the UK and touring with a roadshow of models, artists, stylists and musicians. Growing in reach from an audience of 300 to a staggering 5000, the prestigious and vast Royal Albert Hall hosted what had fast become one of the most renowned hairdressing competitions, the L’Oréal Colour Trophy Grand Final.
It wasn’t long before Ireland jumped on board. Pioneering for their time, new categories were added such as the Men’s Image Award, consumer look awards such as the Glamour Magazine and Image Magazine Awards, the Afro and Young Colourists awards. Reaching its 50-year birthdate, the event catapulted itself into competition history once more by hosting one of the largest-scale hairdressing events ever seen. The L’Oréal Colour Trophy 50th Anniversary Grand Final was hosted to an audience of over 3000 hairdressers at Earls Court with a catwalk the length of a football pitch and gigantuous hair shows delivered by an incredible line-up of artists including TONI&GUY, Charles Worthington, Antoinette Beenders and Trevor Sorbie.
Fast forward six and a half decades, the world’s longest running live hairdressing competition in the world will celebrate 65 years of uncovering the artistry, the mastery and the talent of UK & Irish hairdressing. Monday 13th September 2021 marks another milestone in the L’Oréal Colour Trophy’s history; seeing the event take to a purely virtual stage, and hosting in one night both the UK and Ireland Grand Finals.
L’Oréal Professionnel invites YOU to join in an evening to discover the brightest new talent. Witness spectacular hair artistry by some of the most eminent hair masters and globally renowned art teams; as well as celebrate 65 years of one of the most spectacular Industry competitions in the world.
Looking for some more colour inspiration? Here you go: