Premium haircare is having a serious moment and Capital Hair & Beauty is leaning right into it with the launch of a stronger, more curated premium haircare offering.
The numbers back it up, too. According to Circana, prestige hair sales across Europe grew by 22% in 2025, outpacing skincare, make-up and fragrance. Meanwhile, Mintel reports that the UK haircare market reached £2.2 billion, up 7.7% year on year.
It’s a shift that reflects what we’re seeing across the industry: professionals and their clients are increasingly looking for high-performance, results-led products that do more.
Over the past few months, Capital Hair & Beauty has been building out its premium haircare proposition, adding a host of much-loved and in-demand names to its portfolio. Alongside its exclusive wholesale partnership with K18 Hair, the line-up now includes amika, Briogeo Hair Care, Christophe Robin, Pureology and Sebastian Professional.
But this isn’t about adding more brands to the shelves…
Capital has also created a dedicated premium haircare destination within selected stores, giving each brand the space to tell its story while making it easier for professionals to discover new products, understand their benefits and shop the ranges with confidence.
For colourists, stylists and salon owners, that means access to high-performing products all under one roof!
2026 Glam & Glow Box
And there’s more to come. This October sees the launch of Capital’s Christmas gift sets, including the limited-edition 2026 Glam & Glow Box.
Bringing together 15 hair and beauty products from names including K18, Color Wow, Sebastian Professional, Briogeo, Christophe Robin and Olivia Garden, the box is worth more than £100 at trade price but will be available for just £39.95, exclusively at Capital Hair & Beauty.
Seeing the wider premium concept come to life in-store marks another step in Capital’s growing offering – from professional favourites and new discoveries to curated seasonal edits.
You can explore The Capital Collective and shop the premium haircare edit at Capital Hair & Beauty.
Shop The Capital Collective here. – VAT-Free shop for new customers in-store and online with the code WELCOMEVF
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