Wella Professionals kicks off the new Autumn season and the ‘back-to-school’ vibe with a new release: Wella Professionals Ultimate Color Blonde, This is, says the brand, a next generation care innovation engineered to deliver brass free, cool blonde results with every wash. Nice, we’re in for that!
Ultimate Color Blonde
The shampoo and conditioner pairing is designed for professionals who refuse to choose between tone and condition. With no compromise needed, this Ultimate Color Blonde Shampoo and Conditioner expand the iconic Ultimate Color range, with a targeted solution for all blonde and highlighted hair. A great partnership for blonde clients who need to keep their colour fresh in between salon visits. The result: brighter, cleaner, cooler blondes that look and feel unmistakably healthy from the very first use.
Blonde professionals know the challenge: traditional violet shampoos can neutralise brass, but too often leave hair dry, brittle, or over toned. Wella Professionals changes the game. Backed by their unquestioned expertise, Wella’s Ultimate Color Blonde is a care system that truly supports blonde services before, during and long after the salon visit.
Meet the advanced toning duo
At the heart of the range is Ultimate Color Blonde Onyx Shampoo, a high performance formula that tones, conditions and purifies in one step. Powered by activated charcoal, it absorbs impurities from the hair and scalp while delivering moisture from the first wash. Its patented technology combines Glycine and Pro Vitamin B5 to help shield the hair fibre and support moisture replenishment from roots to ends – so blonde hair looks vibrant, smooth and healthy, not stripped or stressed.
A true breakthrough is the inclusion of Metal Purifier within the shampoo, a game changing ingredient that detoxifies the hair from metal build up. By helping neutralise metals that can dull colour and distort tone, Ultimate Color Blonde Shampoo ensures a clean, luminous blonde aesthetic and lasting color clarity.
Used in perfect synergy, Ultimate Color Blonde Conditioner enhances cool blonde tones while delivering visible smoothness and strength. The lightweight yet deeply conditioning formula helps ensure less breakage, reinforcing the hair fibre and leaving blondes soft, manageable and salon beautiful.
Ultimate Color Blonde features Wella’s Advanced Color Care System, combining neutralising pigments, Glycine and Metal Purifier to:
- Counteract unwanted yellow and warm tones
- Protect the hair fibre from damage
- Maintain colour vibrancy week after week
- Deliver moisture and conditioning from the very first use
The result is a brighter, cooler blonde that stays true, wash after wash, without dryness, dullness or compromise.
Ultimate Color Blonde means clients don’t have to choose between tone and condition. This is the professional care line that delivers on every front: advanced protection, visible hydration and healthier feeling hair.
Follow @wellahair to discover more.
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