at #CWUK20

Aveda is a plant-powered brand with an environmental mission, created by a hairdresser that was deeply committed to our impact on the plant. Aveda creates high performance, botanically-based products for beauty professionals and consumers while continuously striving to conduct business in an environmentally responsible manner. Watch their artists on Colour World TV and take the opportunity to find out more about the brand. You can call into the Aveda brand lounge and enjoy an fabulous schedule of programmes.

Simply choose CHANNEL 1 and you’ll see all this schedule over the 2 days of live broadcasting (repeated Sunday & Monday):

Across its more than 40-year history, Aveda has showcased how the brand fundamentally cares for the world we live in. Aveda cares for the world that we live in, always has, always will – we call it the Aveda way. Aveda has always been cruelty free and since July 2019 all manufactured products are 100% vegan. too. A pioneer in post-consumer recycled packaging and manufacturing is wind and solar powered. At least 90% naturally derived ingredients and unforgettable 100% naturally derived aromas that smell so good, they even have their own hashtag #SmellsLikeAveda!

IF A COLOURIST CAN DREAM IT
– AVEDA HAIR COLOUR CAN CREATE IT

Aveda’s high performance, vegan Hair Colour is hair colour to feel good about! 93% naturally derived with infinite shade possibilities. Rich, radiant brunette, high-lift blonde, fade-resistant red – even vibrant purple results are achievable with Aveda Hair Colour. Formulated to be true to tone, provide maximum grey coverage and improve the condition of damaged hair. A signature blend of protective plant oils, including certified organic sunflower, castor, jojoba, coconut and babassu, help condition hair and provide radiant shine with essentially damage-free results.

TRANSFORM YOUR HAIR WITH NEW BOTANICALREPAIR™

Botanical Repair™ is Aveda’s unique, plant-powered take on holistic hair repair. It repairs and strengthens hair from the inside out, going three layers deep to help strengthen hair at its core while improving visible signs of damage leaving it looking healthier and shinier. It does this with a plant-powered molecule that penetrates the cortex; a nourishing, macro green blend that smooths the cuticle to detangle, helping prevent breakage; and a plant-based complex that mimics the benefits of the hair’s outermost F-layer to help protect hair from humidity and water that can make hair more fragile. A simple, professional service with supporting home care maintenance, be the first to experience the incredible results at Colour World 2020.

MEET OUR CREATIVE TEAM

Aveda was born with the vision to bring botanical products to beauty professionals that would be good for them, their guests, the Earth and its communities. Aveda derives its professional authority from the stylists, colorists, makeup artists, estheticians and massage therapists who connect artistry and fashion with the latest professional techniques and trends in salons and spas worldwide, while also empowering guests with this valued knowledge. Artistry is expressed by the Aveda Global & UK Artistic Team members below through seasonal collections that connect beauty, wellness, fashion and art with the latest trends.

Antoinette Beenders: Senior Vice President & Global Creative Director

Antoinette Beenders drives the creative vision of the Aveda brand. A true visionary, she is responsible for executing Aveda’s imagery and artistic direction, as well as professional and consumer advertising campaigns. Antoinette represents the company in over 40 countries and continues to inspire, create, and travel the world.

Ian Michael Black: Global Artistic Director, Hair Color

Ian Michael Black has been a part of Aveda since 1999 when he joined the Aveda Advanced Academy in London. He is known throughout the global hair color industry for his passion and ability to create innovative placement techniques and formulations. His talent, reputation and industry experience led him to his current role as Aveda Artistic Director, Hair Color, where he collaborates on product development, trend collections and visual campaigns for Aveda.

Bea Carmichael: Global Educator, Hair Styling

Bea Carmichael has worked for more than 25 years as a hairdresser in the United Kingdom, with her career beginning in London salons. Between leading Fashion Week shows and being a member of Aveda’s Global Team, Bea has been able to travel the world and experience hairdressing in various countries and cultures.

Aveda are excited to showcase our brand for the first time at Colour World TV, broadcasting live from London, New York & LA we bring you the very best of Aveda Artistry.

We will be demo-ing colour and presenting shows across all the channels, but for a personal conversation and to meet our team, find our brand lounge on CHANNEL 1.

During the two-day event we will bring you product innovation, colour conversation and inspiration along with the chance to get up close and personal with Aveda Artists from around the Globe. Plan your marathon viewing from the schedule below – it’s the same for Sunday & Monday so easy to see it all!:

—–

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients, therefore deserve excellent colour services, embracing the importance of a great colour consultation through to end result.  Most of all we salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.