Alter Ego Italy- Italian Couture: colour backed by fashion, style and science! This year Alter Ego Italy celebrate their 30th Anniversary so come join us for the celebrations.
For 30 years Alter Ego Italy has been providing the world of hairdressing with an innovative and diverse range of professional hair products across the full salon service menu and retail activity. With a proud investment in product development, world-class training and brand support, Alter Ego Italy create strong partnerships with salons, helping them to elevate their position in the marketplace.
Meet us for a social gathering in the all new Blue Factory as we bring the true feel of spring and summer to Colour World! Watch Alter Ego UK Colour Ambassador Issie Churcher work her magic using Alter Ego Italy Tools and Colour and Alter Ego UK Creative Ambassador Pete Burkill style and finish her creations.

This highly talented duo really emulates the strong values, passion and attention to detail that Alter Ego Italy has offered since 1988, so join us in the Blue Factory for inspiration, conversation and celebration!  

Watch this space for more info…
Alter Ego Italy is distributed in the UK by Sweet Squared renowned for their multi award-winning customer service and education, whilst Serving the Pro only – with Love & Respect.

For more on Colour World 2018 click HERE:

Join the
Colour World Mailing List