at #CWUK22

Established in 1980, ALFAPARF Milano has become a powerhouse in the field of salon professional products, with massive expansion across North and South America over the past decade. ALFAPARF Milano now has its sights firmly set on the UK salon professional market. A company that prides itself on the fact that they research, develop and produce all of their own award-winning products across five factories globally, factories that are winning awards for their efforts in sustainability.

Joining ALFAPARF Milano at Colour World is creative ambassador and renowned session stylist, Luke Benson and their Education Ambassador, Richard Ashforth of Saco Hair.

Attendees at Colour World will be among the first to witness the new ALFAPARF Milano colorwear gloss toners, having launched a range of blonde shades in late 2021, the colorwear portfolio is expanding in 2022 with a range of new brunette tones inspired by on-trend expensive brunettes.

Join Luke and Richard at Colour World for a live session, where attendees will have the opportunity to get up close and personal with the brand’s ambassadors for the first time.

Don’t forget to follow ALFAPARF Milano on Instagram @alfaparfmilanouki to keep up to date with all of the latest news, trends and events


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients, therefore deserve excellent colour services, embracing the importance of a great colour consultation through to end result.  Most of all we salute manufacturers and brands offering a great product innovation that enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which supports our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go: