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At Alfa Italia, we believe that beautiful hair is an art form. That’s why we’ve dedicated ourselves to creating innovative tools and products that help people of all hair types and textures express themselves through their hair.

From our signature hair dryers and straighteners to our professional scissors and accessories, everything we make is designed to bring out the best in your hair. We are pioneers in the field of professional styling tools, constantly adapting to develop the latest technology, materials, and sleek designs. Our products are crafted with precision to ensure that you achieve flawless, salon-worthy results every time.

We understand the importance of research and development in meeting the demand for quality, performance, and reliability, while adding an Italian aesthetic to your kit bag. Our versatile styling tools capture the essence of Italian style and stay up-to-date with the latest trends.

But Alfa Italia isn’t just about great hair. We’re also passionate about helping people feel confident and empowered in their everyday lives. Whether you’re a professional stylist or simply someone who loves to experiment with different looks, our products are here to help
you express yourself and feel your best.

Available exclusively at Alan Howard in-store, online or with your local Business Development Manager. For more information, email