Blonde hair specialists, take note! K18 is known for the big impact in molecular formulas that deliver serious results while keeping hair healthy. Now they are bringing out a purple shampoo: TripleBright. Yes, true story! This newbie is designed to brighten blonde and keep it looking fresh for longer, counteracting unwanted warm tones without leaving residue or unnatural tints. And all in an easy-to-apply foam.
TripleBright
Introducing TripleBright. A breakthrough triple-action product that removes metals, minerals, neutralises existing brass and defends against future brassiness. Let’s take a closer look…
This foaming shampoo is on shelves, promising to remove up to three months of brass from hard water in one wash, to neutralise brassy tones without staining or overtoning, to restore and even out hair tone.
Its triple action technology is based on removal with ionic detox, neutralisation with precision violet technology and defence with a biopolymer to help prevent reattachment of metals and minerals during washing.
Fragrance profile:
- top notes: blood orange, grapefruit, mandarin, tangerine
- middle notes: cyclamen, jasmine, wild honeysuckle
- dry-down notes: cedarwood tonka bean, sandalwood
Recommended application
Apply foam shampoo to wet hair, working it evenly from roots to ends. Allow it to act for one to three minutes, then rinse.
Simples!
TripleBright can be used before toning and lightening to help remove brassiness caused by oxidation. Or after lightening services in place of or alongside toner to enhance brightness. You can also use between lightening services to refresh brightness. It’s safe and suitable for silver and grey hair, and ideal for brightening highlights.
This new launch pairs perfectly with K18’s leave-in mask and other products!
As we know, blonde treatments can be tricky and prone to pollution build-up, so we’re excited to see how this product behaves on your blonde clients.
K18 reveal TripleBright: launching end April 2026 in the UK
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