News incoming for Jan 2026 that Sweet Squared is now the exclusive UK and Ireland distributor of Paul Mitchell® professional haircare!
This marks a significant new chapter for both companies. Paul Mitchell now officially relaunches to professional hairdressers, supported by Sweet Squared’s renowned education programmes, expert business support and strong commitment to nurturing a thriving professional community.
For more than 45 years, Paul Mitchell has been a pioneer in professional haircare, from being the first professional beauty company to publicly stand against animal testing, to leading innovation in salon education and sustainable manufacturing. The brand’s portfolio spans professional colour, care and styling, designed by professionals, for professionals.
Throughout 2026, the brand will continue with its restaging programme, delivering a fresher, more contemporary look with an increased focus on sustainability, reinforcing Paul Mitchell’s long-standing commitment to people and planet.
This initiative will help to define product categories and allow hair professionals to easily identify which products are right for their clients.
“We’re beyond thrilled to announce our partnership with Paul Mitchell – a brand that shares our passion for education, creativity, and supporting professionals. Together we’ll be delivering a brand new programme of education, events and support to both inspire and elevate the industry so close to our hearts.” Samantha Sweet, MarComms Director and Co-Founder of Sweet Squared.
Together, Sweet Squared and Paul Mitchell aim to elevate salon experiences and empower professionals with next-generation hair styling products across the UK and Ireland with Love & Respect.
For more information visit HERE
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