Our Colour Collaborator Genius 2025 is Seung Ki Baek, a member of the Rush Artistic team. What an expert in creating awesome colour and a reader of trends and consumer desires! He’s turning his attention to the Autumn trade and has Seung Ki Baek AW25 notes for us on what to expect.
Read on with glee…
Autumn vogues in colour
SYRUP BLONDE:
“A syrupy blonde hue that embraces the yellow and orange tones that we have tried to banish for so long – say goodbye to icy, cool, platinum blondes this season! Syrup Blonde is an intensely glossy, rich colour that seamlessly blends yellow and orange hues into a blonde base. This syrupy hue is a mix of warmer copper tones and bright golden tones, with a few low lights blended throughout to add dimension and depth. Syrup blonde requires little to no maintenance between salon visits and less bleaching to achieve a more lived-in feel – which means the hair can grow out more naturally before lightening again in the summer.”
CINNAMON BLONDE
“Cinnamon blonde is the epitome of sophistication, with its multidimensional tones adding depth to any hairstyle. This tawny, beige blonde is perfect for the transition into the cooler months, and the versatility means this subtle shade can work for most colour palettes, with a cool acorn base and subtle vanilla blonde pieces swirled through the hair. Cinnamon blonde can be effortlessly personalised to suit your features and skin tone without being too much of a change. This is the ideal colour for those not wanting to commit to the upkeep of brighter blondes, or if you’re transitioning for a darker shade and just want to try something new!”
PLUM DARK CHOCOLATE
“Plum dark chocolate will be dominating this season, with the likes of Dua Lipa already rocking this colour! This shade is an infusion of rich chocolate with subtle plum undertones blended throughout, creating a hue that screams cold wintery nights! This versatile shade compliments a variety of skin tones and adds warmth and dimension to the base colour. To enhance the chocolate mauve hue, incorporate balayage highlights for a seamless transition.”
COWBOY COPPER
“The reign of country music continuing well into the end of 2025, coppers have evolved and hit the mark, working in sync with the trending music throughout. It’s a cocktail of mocha mousse brown and copper tones which adds a fiery undertone to the lighter base. Cowboy copper will continue to be one of the hottest colours of A/W2025. It’s rooted warmth and inviting feel has seen the likes of Kendall Jenner and Sydney Sweeney transform their overall look with shade.”
ESPRESSO MARTINI BRUNETTE
“Super-dark yet creamy dark-brown tones will also be incredibly popular this autumn/winter. These have more of a cool tone base and are particularly flattering on those with darker skin tones. They have a richer appearance and give the hair a truly mesmerising shine. If you have green or blue eyes, the cool tones of this shade will bring out the colour in your eyes! This versatile shade compliments a variety of skin tones and depth and dimension to the base colour.”
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