Aveda has always been a brand averse to animal testing, so we couldn’t be more excited to hear the news that Aveda is now officially Leaping Bunny approved by Cruelty-Free International.
To obtain Leaping Bunny approval, Cruelty-Free International has verified that Aveda does not conduct or commission animal tests for its products, raw materials, and ingredients. The brand underwent a rigorous, multi-year review process with Cruelty-Free International to verify that its suppliers and manufacturers comply with all Leaping Bunny criteria for its products and ingredients. To maintain approval under the Leaping Bunny Programme, Aveda will be audited every 12 months by Cruelty-Free International to ensure continued compliance.
The Leaping Bunny status applies to the full range of Aveda’s prestige hair, skin, and body care products, which are carried in thousands of salons and stores around the world. This includes Aveda’s hair colour products, which are available exclusively at Aveda partner salons.
“Aveda was founded on the principle to care for the world we live in, and this includes always being opposed to animal testing,” said Barbara De Laere, Aveda’s Global Brand President. “We have been a leader in sustainability for more than 40 years, and we are proud to underscore this commitment to our planet with our Cruelty-Free International Leaping Bunny approval, the internationally-recognizable gold standard.”
Michelle Thew, CEO of Cruelty-Free International, said: “Aveda has a well-deserved reputation for its decades-long commitment to ethical business and sustainability. I am thrilled that this now includes Leaping Bunny approval for Aveda’s products.”
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